PinnedManu JerathPLG and Customer Activation — New Paradigm in B2B Marketing AnalyticsPLG and customer activation powered by advanced marketing analytics capabilities are among the top priorities for all business and growth…Oct 20, 2022Oct 20, 2022
PinnedManu JerathMarketing Attribution — The Beginning of a Data JourneyThe ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced…Apr 7, 2022Apr 7, 2022
PinnedManu JerathSales Follow-up of the MQLs — the Overlooked Part of Marketing AnalyticsMQLs are an important part of the marketing analytics frameworks across most of the modern marketing teams but the sales follow-up of the…Feb 23, 2021Feb 23, 2021
PinnedManu JerathThe Revenue CMO — Leading the Data Driven MarketingAmong the most interesting trends shaping the modern marketing function is the rise of a new breed of the CMOs called the “Revenue CMO”…Dec 14, 2020Dec 14, 2020
Manu JerathDynamic Web Scraping with Python, Pandas and DuckDBEver felt the frustration of wrangling with mountains of data through web scraping? The landscape of marketing technology is constantly…Mar 5Mar 5
Manu Jerath🚀📊 Elevating Events Marketing Strategy with Analytics 📊 🚀When it comes to evaluating performance and demonstrating the impact of some of the recent strategic marketing events at your organization…Mar 4Mar 4
Manu JerathMarketing Scorecard — A B2B CMO’s Trusted AdvisorMarketing Scorecard — A CMO’s Trusted AdvisorOct 19, 2021Oct 19, 2021
Manu JerathMarketing Analytics and Lead Nurturing — A Strategic CombinationMarketing Analytics and Lead Nurturing is a strategic combination across all revenue marketing organizations. A well-thought-out lead…Sep 16, 2021Sep 16, 2021
Manu JerathABM (Account Based Marketing) — Marketing Analytics Led Demand Generation EngineOver the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across…Nov 13, 2020Nov 13, 2020
Manu JerathMulti-Dimensional Segmentation Engine — Beyond the Smart ListsMarketing Analytics is a term that has become synonymous with the success of all modern marketing organizations.Oct 14, 2020Oct 14, 2020
